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Work/Marketing

Advertising Automation

An advertising operations automation

Bids, campaigns and keywords can be changed with a record of what ran.

Problem

Specialists spent the day inside ad accounts changing bids, pausing terms and rebuilding the same checks. The work was repetitive, and there was no reliable history of why a change happened.

Before

Changes lived in the ad platform and in personal notes. When a result moved, the team reconstructed the sequence from memory.

Solution

We connected the advertising APIs and put rule-based changes behind an operator review. Bids, campaigns, keywords and the analytics used to judge them travel through one service. Every run leaves a change log.

Architecture

  1. 01Ad platform APIs
  2. 02Rules service
  3. 03Change log
  4. 04Analytics
  5. 05Operator review

Result

The team still decides the policy. The repeated edits, and the history of those edits, are no longer scattered across accounts.

Screens

The operations view is available under NDA.

Related projects

Marketing Analytics PlatformManual exports replaced by one live reporting path.Warehouse Management & AnalyticsFloor work and the management view update from the same events.

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Campaign operations moved from repeated manual edits to a controlled automation path.

Discuss a project